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P11.38 Impact of two different TV content on promote organ donor registration

Katayoun Najafizadeh, Iran (Islamic Republic of)

CEO
Iranian Society of Organ Donation
Iranian Society of Organ Donation

Biography

She is a Pulmonary Disease Specialist who established the Lung transplant program in 2000 in Iran. In 2004 she also established organ donation program in one of the main Universities of Tehran to increase the rate of organ donation for patients on transplant waiting lists especially on the list of lung transplant which was her main concern. With her colleagues and their hard works they could perform some projects for increasing the donation rate in this University and could get the family consent rate of 96% and make a PMP of 32.4 in its area with 10 million population.  She was assigned the Director of Organ donation and Transplantation Office of the Ministry of Health of Iran in 2014. Again her colleagues and she presented some projects to the Minister of Health and with his approval and Iranian Supreme Transplant Council confirmation they started these projects in the country and could increase the organ donation rate in Iran significantly. She also with the best of Iranian Transplant and also Culture and Art experts of Iran established a NGO named "Iranian Society of Organ Donation" to help the Ministry of Health Transplant Management Center especially in issues like Social awareness activities, Donor family support, Donor teams education, research and every other related activities which is needed to improve organ donation and transplantation in Iran.  In 2018 responsibility of establishing “Organ donation and Transplantation Registry of Iran” (OTRI), “Organ Transfer System of Iran” (OTSI), Quality assurance and audit of organ procurement units and some other important projects of the Ministry of Health has been passed to ISOD and she with her colleagues in their NGO are hardly working on these important issues. She has been a member of ISODP council and a member of Transplant committee of WHO since 2017 and 2018.She is a Pulmonary Disease Specialist who established the Lung transplant program in 2000 in Iran. In 2004 she also established organ donation program in one of the main Universities of Tehran to increase the rate of organ donation for patients on transplant waiting lists especially on the list of lung transplant which was her main concern. With her colleagues and their hard works they could perform some projects for increasing the donation rate in this University and could get the family consent rate of 96% and make a PMP of 32.4 in its area with 10 million population.  She was assigned the Director of Organ donation and Transplantation Office of the Ministry of Health of Iran in 2014. Again her colleagues and she presented some projects to the Minister of Health and with his approval and Iranian Supreme Transplant Council confirmation they started these projects in the country and could increase the organ donation rate in Iran significantly. She also with the best of Iranian Transplant and also Culture and Art experts of Iran established a NGO named "Iranian Society of Organ Donation" to help the Ministry of Health Transplant Management Center especially in issues like Social awareness activities, Donor family support, Donor teams education, research and every other related activities which is needed to improve organ donation and transplantation in Iran.  In 2018 responsibility of establishing “Organ donation and Transplantation Registry of Iran” (OTRI), “Organ Transfer System of Iran” (OTSI), Quality assurance and audit of organ procurement units and some other important projects of the Ministry of Health has been passed to ISOD and she with her colleagues in their NGO are hardly working on these important issues. She has been a member of ISODP council and a member of Transplant committee of WHO since 2017 and 2018.

Abstract

Impact of two different TV content on promote organ donor registration

Jamal Rahmani1, Katayoun Najafizadeh1, Omid Ghobadi1, Mehdi Shadnoush1, Ehsan Radi1.

1Research, Iranian Research Center of Organ Donation, Tehran, Iran (Islamic Republic of)

Introduction: The most important limitation of organ transplantation is the shortage of available organs for transplantation and taking action on raising awareness in society about this issue may be helpful. The aim of this study is to investigate the impact of media on organ donor (OD) registration in Iranian population. Furthermore, this study compares the effectiveness of two different type of media program (OD documentary TV program and short inspiratory messages during soccer events) on OD registration.

Method: The present community-based intervention study starts from September 1st to the end of November of 2018. Two different media content were used to increase awareness of people towards OD. The first media program was an OD documentary TV program and the second was through short inspiratory messages delivered to people (Television spectators) during soccer events. The documentary was designed as a 12-episode series, focused on the humanitarian benefits of donation and the overall process in Iran. Each episode lasted 1 hours. The episodes were broadcasted weekly. Each episode was focused on a separate organ recipient and different processes relevant to organ donation was explained accordingly. The short inspiratory messages such as subtitle were delivered before, after and during half-time of 10 separate soccer matches that were held during the timeframe of the present study. The soccer host further emphasized the delivered messages during the half-time and after the game, during the after-game interpretations.

Results: The mine characteristics of registered persons in September, October, and December is provided in the table 1. Analysis showed that the media campaign had a significant effect on encouraging people to get OD card (P<0.001). There is significant different between documentary and soccer game promotions on nthe umber of registration and soccer ads were more effective (P=0.04). Advertisements during soccer games had significant effect and encouragement for people on OD registration (p=0.02) but there is no significant effect from documentary programs (p=0.13). Furthermore, advertisements during soccer games are more effective when combined subtitle/host together compared to subtitle only (P=0.01). Documentaries with subtitle were more effective than without subtitles.(P =0.03).

Conclusion: Media has an improving effect on encouraging people for OD registration. But attention to the type of media used and / or the contents of programs is important.

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